Techpoint Charlie

Episode 15: What is Product-minded Engineering? What are product-minded developers?

• Raz, Daniel and Alaa • Season 2 • Episode 3

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Daniel Rüdiger Senior Product Manager at Delivery Hero, Alaa Sarhan Fullstack Engineer at Doodle (yes yes! the doodle you send your friends when you are trying to arrange a movie night at your place) and Raz Shuty Director Of Engineering at Delivery Hero are having an episode without Yael and Noa, and trying to figure out, what is product-driven development? What is this new trend called Product-Developers?


We mentioned in this episode

  • What is product-driven development?
    • The development team is involved in finding the best solutions to solve business problems instead of just implementing them
    • Detached from “What” by Product and “How” by Tech
    • Value outcome over output
    • Opposite: Feature Factory(?)
  • What are Product Developers?
  • Why product-driven development?
    • Pros
      • Have many (smart) people solve a problem instead of just one/few
      • Most people more motivated by being involved in “what” is being built
    • Cons
      • Highly specialized people “waste” time on topics they are not expert in
      • Overhead of storytelling, getting everybody involved (?)
  • Discussable questions
    • How to handle a high-output software engineer in a product-driven development team?
    • Is product-driven development the evolution of cross-functional teams?
    • What’s the role of a product manager in a team of product-driven developers?
    • If product-driven development focuses on “product output”: What’s your opinion on trying out new technologies (for the sake of trying out new technologies)?
  • Alaa's blog posts:

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Music credits: Dan Lebowitz: Come and Get It! Licensed under Creative Commons: By Attribution 3.0 License